Who am I?

Personal Details

  • Name: Renz Joe David
  • Date of birth: 18 December 1989
  • Nationality: Indian
  • Address: Dubai, UAE
  • Phone: +971 568207203
  • Email: renzjoedavid@gmail.com

Professional Profile

Renz Joe David plunged into the world of Digital Marketing in 2013 and since then he has been passionate about exploring new areas in SEO. His interests lies more in Link Building, Lead Generation, Social media, Reputation Management, Analytics, Penalty abatement and Marketing tools.

Besides profession he likes technology and driving.

Professional Background

Work Experience

2016 November - Present

Travelwings Middle East LLC

Digital Marketing Specialist

Job Description

Digital Marketing Specialist
- Plan and execute all web, SEO/SEM, Social Media, Display and Programmatic advertising campaigns - Worked with Affiliate channels and Meta Searches to drive in qualified traffic - Conducting Email and SMS Marketing campaigns - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Effectively reducing user abandoned rate with remarketing and conversion optimizing tools - Plan, execute, and measure experiments and A/B testing - Collaborate with internal teams to create landing pages and optimize user experience - Evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels

2015 September - 2016 October

Logical Steps Interactive Solutions

Digital Marketing Specialist

Job Description

Digital Marketing Specialist
Pursuing as Digital Marketing Specialist at Logical Steps. Conducting paid campaigns and analyzing Client websites to improve relevant traffic and thereby driving leads from potential customers.
- Conducting paid ads in Google Adwords, Facebook and Twitter
- Manage campaign expenses, staying on budget, estimating monthly costs
- Implement and track website traffic using Google analytics
- Create presentations using the Analytics data for comparison and further analysis
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Identify trends and insights, and optimize spend and performance based on the insights
- Providing SEO recommendations to improve the website structure and it's content
- Develop lists of potential key words/phrases by understanding the marketplace.
- Providing recommendations and manage strategies for content development in coordination with SEO goals
- Achieve and maintain high rankings for targeted keywords through ethical SEO techniques.
- Competitor analysis to find and overcome the best SEO strategies of competitors.
- Providing high level recommendations to Client that allows to drive them traffic from future customers
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects
- Maximize search engine traffic and leads on relevant keywords.
- Developing SEO tool that measure, analyse and report various key elements of Client's website
- Monitor and administer web analytics dashboards, reports and other key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels

2013 March - 2015 September

TechWyse Internet Marketing

SEO Team Lead

Job Description

SEO Team Lead
Assigning, monitoring, managing and guiding the website promotion/optimization tasks performed by 20 members’ team handling over 150 Clients.
- Leading an SEO Team that is handling over 150 Clients.
- Assigning, monitoring, managing and guiding the website promotion/optimization tasks performed by 20 members.
- Actively contributed for the development and success of Linkluge (Link Management Tool) and other internal tools meant for managing teamwork and performance.
- Promoting clients through Offpage strategies such as Infographic promotion, Social bookmarking, User reviews, Guest blogging, Relationship Management, Outreach, Forum submission, Blog commenting, Q&A, Business listing, Classified submission, citation building, Social profile building.
- Recommending optimizations for Client website which in turn boost up ranking in search engines for relevant keywords.
- Driving traffic from relevant users with maximum conversion rate
- Barnacle SEO
- Follow a strategic competitor analysis to find advanced opportunities.
- Conducted in dept analysis on traffic/lead drop and finding solutions
- Reputation Management
- Penalty Abatement: Have revoked over 13 clients from Google penalty. Eleven Clients with partial matches and two with full penalty were recovered through removing/Disavowing all manipulative links and then by writing Reconsideration Request to Google Webmaster.
- Keyword research, Image optimization, Meta and title tag, Interlinking, Redirection, Onpage recommendations to change site architecture.
- Working in deep with Google Analytics, Google Webmasters, Google Adwords, and other necessary report generation tools.
- Building communities in social medias like Facebook, Twitter, Google+, LinkedIn, Pinterest, Reddit, etc and creating maximum engagement
- Responding to the queries/mentions that the company getting over the social media pages.
- Improving the engagement with target audience.
- Conducting paid ad campaigns in social media

My Education


2008 June - 2012 May

Ilahia College of Engineering and Technology, Mulavoor

Bachelor in Technology

Electronics and communication Engineering

B. Tech. in Electronics and Communication Engineering is a four year professional undergraduate program that is concerned with applying knowledge in electronics to facilitate communication and solve engineering problems. The program includes a variety of areas of electronics and communication engineering such as digital communication, electromagnetic theory, microprocessors and micro controllers, digital systems design, control engineering, digital signal processing, VLSI design, analog communication, electronic circuits and microwave engineering.

2006 June - 2008 April

Jayakeralam Higher Secondary School, Pulluvazhy

Computer Science

School Profile Description

Concentrated on computer science along with Mathematics, Physics, Chemistry, English and Malayalam.

1994 June - 2006 March

St. Peter's Senior Secondary School, Kadayiruppu

CBSE Regular

School Profile Description

Regular Tenth grade


  • Rand Fishkin

    CEO, Moz

    There is no black magic to successfully attract customer via the web.

  • Matt Cutts


    The objective is not to 'make your links appear natural', the objective is that your links are natural.

  • Niel Patel

    Quick Sprout

    Add more content, not just more keywords.

  • Christy Kunjumon


    Link building isn’t really link building. It’s relationship building.

What I’m best at

Skills & Knowledge

Inbound Marketing

Off page SEO 86%
On Page SEO 73%
Social Media Marketing 79%
Analytics 68%
Search Engine Marketing 56%


Google Analytics Certified - 2015

01 August 2015 / Google Partner
View Details

Google Adwords Certified - 2015

14 November 2015 / Google Partner
View Details

Employee Of The Month - June 2014

14 July 2014 / TechWyse Internet Marketing
View Details

Language Skills



  • On page & Off page SEO
  • Google Analytics
  • Social Media Marketing
  • Reputation Management
  • Google Search Console
  • Penalty Abatement
  • Search Engine Marketing
  • Google Places
  • Lead Generation
  • Link Building
  • Inbound Marketing
  • E-commerce SEO

Hobbies & Interests

  • Surfing Internet

    Surfing Internet

    I love to read, learn and experience exciting new things through online browsing.

  • Driving


    Driving makes me crazy! I love to go to distant places self driven.

  • Travel


    I will have a cup of coffee from moon one day.

  • Movies


    Sci-fi and action movies are the best.

  • Technology


    I'm so obsessed with latest technological developments and gadgets.

  • Music


    Malayalam, Hindi, Tamil, Rock, Pop, all are my favourites.


Get in touch

If you need any assistance on internet marketing or website analysis, feel free to contact me.
Connect with me bloggers/marketers, let's bring up something amazing!

My Address

I'm also on social networks

Call me @ +971 568207203