Have you recently started a business? You are more than likely, very passionate about what you are doing, but you know that it takes more than just passion to get the business to grow as quickly as possible. Using social media is one of the best ways to get a business to expand because there are so many people who are active on these sites. In fact, if you are looking to use social media for growth and expansion, check out some of the different tips below.
Determine the Target Audience: Who Are You Trying to Reach?
Before you start reaching out to consumers on social sites, you need to know exactly who you are trying to reach out to. The best way to figure this out is to think of what you are trying to sell. Are these products ideal for women or men? Are you offering something for teenagers, single moms or even housewives?
Determine the age range for your targeted audience, along with other demographics, including location, gender and interests. You need to target the people who will have a good reason to rely on your business for something, whether it is a service you offer or a product you sell.
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Create Accounts on Multiple Popular Social Sites
Did you know there are over 500 million people who use Facebook each day? If you create an account, you have the ability to reach out to many of these people who can benefit from purchasing something you are offering.
When you are looking forward to expanding, you need to take some extra time to set up accounts on Facebook, Twitter, Pinterest and YouTube. After you create these accounts, you can add buttons to your website with icons for these sites so that your website visitors can easily connect with you in different ways.
Come Up With a Unique Plan for Each Social Sites
Although you may create an account on each site, you will need to come up with a unique strategy for each of them, especially since they are different from one another.
Figure out how many status updates you want and need to post each week. Do research to find out when it is the best time to post on Facebook. Posting in the afternoon is a great way to improve your chances of getting more views on each status update you post.
Start following different business owners and people who share similar interests. Work on building your own followers in an organic way. Tweet out informative posts when you have the time. You can write them out a few days in advance and then, have them scheduled to release on a specific day at a certain time.
Use hashtags when you write out your tweets. It is a great way for people to find your content on Twitter. Do not forget to use the re-tweet feature from time to time.
Create engaging and interesting videos. Post them on the site and use as many related tags as possible to make it easier for people to find these videos. Post links of your YouTube videos on other social accounts, including Facebook and Twitter.
Create boards that relate to your niche. Upload and share awesome images of items you are selling. Connect with other users by following and sharing some of their pins. Do not forget to use hashtags when posting images on Pinterest so that it is a lot easier for people to find what you have posted when they are searching for it on the website.
Prepare Amazing Content and Share It on Your Accounts
Do not forget to write engaging blog posts that you can post on your website and share on some of your social accounts. If you think outside of the box and come up with some truly creative topics, your posts could go viral, which means you will get even more attention.
If you are going to start a business, you have to do what it takes to help it grow. Using social media is a fantastic way to help your business expand in a short amount of time. It shouldn’t be long until you start seeing the results from your efforts.
Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.