Being a top-level mobile marketer is like walking an oil-slicked tightrope: you never feel like you’ve got your balance quite right, and even a medium-strength gust of wind threatens everything. To survive and even thrive in the digital age you must adapt. Start by incorporating the 7 mobile marketing tips below and you’ll rise above the circus in no time.
Be Sure Your Mobile Website Works
If you want to reach mobile users, you have to build a better mobile website. Mobile sites have different parameters versus their desktop counterparts. The screens on mobile devices are smaller, the operating systems more varied, and plug-ins like Flash aren’t always well-received. Consider that 57 percent of mobile users won’t recommend a business once they’ve had a negative experience with that company’s mobile website. You don’t want that kind of reputation.
Put Some Effort Into Your App
Because you have an app, right…? You should. Experts say that 79 percent of smartphone users report using their phone’s mobile apps on a daily basis. If you want to be top of mind when consumers are ready to make a purchase, already interacting with them on a day-to-day basis is a great place to start.
Sign Up for Social Media
Over half a million people use Facebook every day. Pinterest is amping up its efforts to attract and help businesses use its platform and Twitter, YouTube, and LinkedIn are all arguably bigger and better than ever. A profile isn’t just a fun way to find old friends anymore; you can use social media to grow your business but you have to create a professional-looking page, stock it with unique and interesting content, and interact with the consumers nice enough to care about what it is you (and your company) have to say.
Look Into Local SEO
SEO, or search engine optimization, is when you prime your content – be it your website, your blog, or whatever else you’re putting online – with keywords that search engines use to categorize and rank your site. Local SEO is similar, but with the additional insertion of geographically relevant search terms. The difference between the two is “best plumber” versus “best plumber Des Moines” or “best plumber in 44070”. There are some very exciting statistics coming out about local SEO that all but promise great things for those who use it.
Set Up an SMS List
SMS is awesome. SMS campaigns perform more than 7 times better than email campaigns, and they’re more personal, too. When is that last time you were without your phone? Delivering branded messages and consumer-specific information via text is immediate, efficient, and effective. Make sure you gather some demographic information from subscribers when they sign up; you’ll want those details later, trust us.
We’ve established the power of local SEO, but combine that with geo-specific offers tied to your brick-and-mortar location and you’re now entering the incredible world of real-time SMS marketing. When you understand that 80 percent of shoppers use their mobile devices while deal hunting, it makes sense to snag those shoppers by sending flash deals and targeted coupons straight to their devices when your software “sees” that those shoppers are nearby. It’s impulse buying for the 21st century, and it works.
Think Like a Consumer
Mobile marketing requires a lot of focus on the big picture. From group SMS messaging to batched newsletters to scheduling social media posts by the dozen, it’s far too easy to forget that the end recipient is actually a unique individual. Every once in awhile put yourself in your customer’s shoes and see where your brand really stands. Are you sending emails too often? Are you texting enough? Was that 1 am update really necessary? No one like spam or broken links or slow-loading websites. By taking your mobile strategy’s temperature occasional, you can make sure first-hand that all is well.
EMarketer predicts that there will be more than 2 billion smartphone users globally by the end of 2016. That’s over 2 billion potential customers waiting to read, watch, and interact with your brand and its content. Are you prepared?
What do you think of what I’ve covered so far? Will you start your mobile marketing campaign? I would love to read your comments below.
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