Facebook is the verge of increasing their reach by getting themselves into mobile ads sector, for its next level of growth. The social networking giant used to have only ads in the personal computer version and not the mobile apps, but the reaction is something that they will need to avoid. Facebook with over 450 million mobile users – which is more than half of their total membership and the advertisers are really eager to target them. But the main challenge is to do this without irritating the common users, who has become more sensitive while networking using the mobile devices. The interest among the marketers is very high but the main issue is that the mobile device is more personal and intimate and the danger of users getting frustrated because of the ad invasion is at the top of the mind.
Is Facebook Challenging Google Inc.?
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