Author Archives: Mahesh Narayanan

Mahesh Narayanan
I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success. If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
Mobile Marketing Social Media

Mobile Ads, Will This Be Thumbs Down For Facebook?

Mobile Ads, Will This Be Thumbs Down For Facebook

Facebook is the verge of increasing their reach by getting themselves into mobile ads sector, for its next level of growth. The social networking giant used to have only ads in the personal computer version and not the mobile apps, but the reaction is something that they will need to avoid. Facebook with over 450 million mobile users – which is more than half of their total membership and the advertisers are really eager to target them. But the main challenge is to do this without irritating the common users, who has become more sensitive while networking using the mobile devices. The interest among the marketers is very high but the main issue is that the mobile device is more personal and intimate and the danger of users getting frustrated because of the ad invasion is at the top of the mind.

Is Facebook Challenging Google Inc.?

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
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Analytics Mobile Marketing Social Media

Measuring Digital & Social Media Campaigns – Will Clicks, Cookies Be Passé ?

Measuring Digital & Social Media Campaigns – Will Clicks, Cookies Be Passé

Years back in the world of advertising and marketing, the popular saying was only 50 % of the advertising campaign has been converted. But which 50 % did convert, well that’s a bouncer? :)

In the modern world of digital and social media marketing online marketers are trying their best to eliminate the guesswork and get the whole value for every dollar spent for advertising. In online marketing you cannot always expect the value for money to stretch full distance and get a return of 100 %. To get complete measure of the target audience, advertisers will need transparent data and there is always a frenzy to get that exact number. As Nestlé’s global head of digital marketing says,“A marketers will need to get digital measurements, get the conversion analysis, Search Analytics and other behavior pattern” to carry out a successful and effective digital campaign. With such detail for data it’s not surprising that measurement and tracking companies like comScore, Nielsen and others are in great demand.

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
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Search Engine Optimization

Things to Consider Before Starting a Website Optimizer Experiment

Things to Consider Before Starting a Website Optimizer Experiment

How many of you have tried variation of Google Website Optimizer tests to your website to check what’s working for your site and what’s not? Well not many guess many, so here I am going to you take you through the basics of Website Optimizer tests and the factors that should be kept in mind before starting a optimizer test:

What is Google Website Optimizer?

Google Website optimizer is a completely free tool that is offered by Google (Obviously) which can be used to test and create variety of experiments on your webpages/landing pages. All the visitors have different approaches when go through your website and with the GWO (Google Website Optimizer) we can show different versions of the webpages to the visitors and check which versions triggers the most conversions. Visit Google Website Optimizer to get your first experiment started, but before checking it out, here are few thighs that you will need to consider.

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
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Social Media

Did You Plan Your Facebook F-Commerce Strategy?

Did You Plan Your Facebook F-Commerce Strategy

F-Commerce is one of the most hot and happening term in the field of social media, so what exactly is F-Commerce? Well it’s Facebook’s version of retailing or in other words it’s a new version of integrating E-Commerce solution to your Fanpage (Facebook Store). With over 700 million active users and over 40 % of people using Facebook for shopping solution this is one advantage that online marketers just cannot ignore. Facebook is what everyone is talking about now so why not set up a store Facebook too.

Marketers have been trying for years to sell their products through the offline space, but why do we try so hard even when we know that majority of the target market is online and also it’s much more affordable and target based. Now let’s briefly take a look at the advantages of Facebook F-Commerce over traditional E-Commerce.

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
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Search Engine Optimization

Search Engine Optimization and Web Analytics Tools For Monitoring Website Performance

Search Engine Optimization and Web Analytics Tools For Monitoring Website Performance

Monitoring the performance of your website, SEO and online marketing efforts can be a tedious but interesting process. Most of the time webmasters will not be unable to spend enough time on the small checks and audits and this in due can lead to variety of issues within the website. Here are set of tools that can let you monitor the performance on a regular basis and help you to maintain an error free website.

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
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