This write-up is prepared as a guide for the webmasters who are comparatively new in web analytics field. Recently there was a Google Webinar which emphasized the same topic and here I am providing inputs on how best to turn the Analytics data into rich insights and their importance.
Understanding the Importance of Analyzing Google Analytics Data
Google Analytics through its rich insights gives you lot of information regarding the website traffic which can in turn give you a better understanding on how your brand is performing online. But before starting a through data analysis it’s very important to get to know on different metrics that the company needs to target which includes: