KPI’s or Key performance indicators are set of analytical data or measurement metrics that indicates the overall performance and success of an internet marketing effort, Social Media, PPC or an SEO campaign. KPI’s should always be different for every client and are completely dependent on the kind of business website and marketing campaign they are running. Having an accurate track of your campaigns are essential for an organization as this can help measure the impact of your online marketing team. Here is few Key performance indicators (KPI’s)that I think can help you get a better understanding about how your website is performing online:
Tracking Conversions and Goals
This KPI can be considered as one of the most important factors as this can help directly measure the sites success. Conversions help you understand how many visitors have been converted as leads. One way you can quickly have a glance over your conversions is by creation Goals and Funnels.
Tracking Bounce Rate per keyword
Tracking bounce rate per keyword lets you have a clear understanding as to how effective your keyword analysis was during the SEO implementation process. This can also provide valuable information as to how a visitor is engaged by the content in your webpage and the overall quality of it.
Sources and Types of Traffic
This is one of the most challenging KPI indicators; this can be sorted by segmenting the traffic coming from Universal search engines, Paid campaigns, E-mail marketing efforts, and Referral sources. All these segmented reports will provide information as to how your SEO efforts and internet marketing efforts are faring.
Organic Keyword Ranking
Keyword report is Google Analytics can provide tremendous opportunities for a business people and webmasters to maximize the SEO efforts. The keyword reports helps you understand how the keywords are performing and the landing page that are ranking for the keywords and this report can in-turn be used for targeting the website better. Keyword reports can be segmented according to your requirements, few of which are mentioned below:
- Keywords through Organic Source
- Profitable Keywords
- Keywords Ranking for Webpage
- Location based Keyword performance
- Bounce Rate for a Keyword
- Branded Keyword Performance
- Non- Branded Keyword Performance
One of the most interesting and coolest KPI that can be measured using Google Analytics is Interactions. Interactions can be segmented according to the following:
1. Social Media Interactions
Social Media Interaction reports help you get a better understanding of the popularity of your website in various social channels like Facebook, Twitter, and YouTube. This can also let you track the effectiveness of your social media campaign if you are running any. Google analytics lets you track as to how many visitors converted to your social profiles by clicking the respective sharing, social buttons. Tracking of the social interactions can be done through event tracking or virtual page view method.
2. Interactions through Website
Interactions through website include E-mail, Contact form filling, live chats quick contact forms etc. This too can be measured through event tracking or virtual page view method. Setting up a goal and a funnel followed by this can help you get a better understanding.
3. Media Interactions
A Media interaction indicator lets you know and analyse as to how visitors interacted with your blog posts, Videos, Podcasts, Flash events etc. To track this measure you will be required to set up event tracking mechanism.
New and Returning Visitors
New and returning Visitor report can be a very effective indicator if you are looking for measuring the visitor loyalty.
There are various other metrics and indicators that can be used for measuring the performance of you website. Imagine all the possibilities that can be generated using these reports and the value it can provide to a business person. Now what are the KPI’s you are using ??