Facebook Canvas, which was first announced on September 2015 is now officially launched by Facebook. Canvas can be termed as an evolution of the Carousel ads, which permitted clients to swipe through different product or brand photographs in the event that they were keen on more information.
Facebook wants to give advertisers an immersive way i.e. full-screen mobile ads to reach people without making them leave the social network. It can also be termed as next generation mobile ads which I see as another version of Apple’s iAd platform. Canvas was made to give advertisers simple tool to make media-rich full-screen advertisements in the Facebook application itself that loads instantly like Instant Articles. Canvas mainly solves 2 problems:
- Loading ads instantly and thus saving the time which earlier user spend for opening the third party sites.
- Full page view of ads which was earlier not possible.
Brands/advertisers can build Canvas ads with a self-serve tool provided by Facebook. There’s no code required. Facebook’s design tool lets them just drag around images, GIFs, videos, and more, then set attributes and start showing their ad.
Facebook ad exec Mark D’Arcy joked that The only thing they can’t make, really, is excuses.
Watson said Facebook and its creative partners wanted Canvas ads to be “fast, fun and rewarding” for users, adding:
Once a user clicks, the advertiser must own 100 percent of the pixels. We wanted Canvas to be easy for all advertisers to build, from local coffee shops to Fortune 500 companies.
Facebook Canvas demo
Facebook Canvas could be a perfect open door for some brands that are hoping to support a long haul association with their Facebook fans. However, I feel Canvas may not be a solid match for direct-response advertisers since it can’t offer buyer reactions quickly.
Canvas is rolling out globally to any advertisers using Facebook’s Power Editor tool; interested marketers can try it out at canvas.facebook.com for free.