Category : Analytics

Analytics Search Engine Optimization

How to Deal With Traffic Drop Of Your Client

How to deal with traffic drop

Losing traffic is one the most frustrating situation. But in many cases, simple or in depth analysis can help find the reason and restore the traffic back. Let’s see what are the critical reasons that can leads to traffic drop and how could we tackle it. The article is divided into 2 sections:

Renz Joe David plunged into the world of Digital Marketing in 2013 and since then he has been passionate about exploring new areas in SEO. His interests lies more in Link Building, Lead Generation, Social media, Reputation Management, Analytics, Penalty abatement and Marketing tools. Besides profession he likes technology and driving.
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Analytics Mobile Marketing Social Media

Measuring Digital & Social Media Campaigns – Will Clicks, Cookies Be Passé ?

Measuring Digital & Social Media Campaigns – Will Clicks, Cookies Be Passé

Years back in the world of advertising and marketing, the popular saying was only 50 % of the advertising campaign has been converted. But which 50 % did convert, well that’s a bouncer? :)

In the modern world of digital and social media marketing online marketers are trying their best to eliminate the guesswork and get the whole value for every dollar spent for advertising. In online marketing you cannot always expect the value for money to stretch full distance and get a return of 100 %. To get complete measure of the target audience, advertisers will need transparent data and there is always a frenzy to get that exact number. As Nestlé’s global head of digital marketing says,“A marketers will need to get digital measurements, get the conversion analysis, Search Analytics and other behavior pattern” to carry out a successful and effective digital campaign. With such detail for data it’s not surprising that measurement and tracking companies like comScore, Nielsen and others are in great demand.

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
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Analytics

Google Analytics Advanced Tracking and Segmentation For Better SEO Impact

Google Analytics Advanced Tracking and Segmentation For Better SEO Impact

So here I am jotting down yet another post on Web analytics, so damn carried away with Google Analytics features that I decided to write a guide on the most advanced features that can be utilized for maximizing your website effectiveness. Here is a list of features that can be used to get more advanced reports using Google Analytics, so webmaster get ready to put on your tracking shoes:

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
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Analytics

Most Effective Key Performance Indicator’s to Track Using Google Analytics

Most Effective Key Performance Indicator’s to Track Using Google Analytics

KPI’s or Key performance indicators are set of analytical data or measurement metrics that indicates the overall performance and success of an internet marketing effort, Social Media, PPC or an SEO campaign. KPI’s should always be different for every client and are completely dependent on the kind of business website and marketing campaign they are running. Having an accurate track of your campaigns are essential for an organization as this can help measure the impact of your online marketing team. Here is few Key performance indicators (KPI’s)that I think can help you get a better understanding about how your website is performing online:

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
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Analytics

Measure Your Internet Marketing Goals With Google Analytics

Measure your Internet Marketing Goals with Google Analytics

This write-up is prepared as a guide for the webmasters who are comparatively new in web analytics field. Recently there was a Google Webinar which emphasized the same topic and here I am providing inputs on how best to turn the Analytics data into rich insights and their importance.

Understanding the Importance of Analyzing Google Analytics Data

Google Analytics through its rich insights gives you lot of information regarding the website traffic which can in turn give you a better understanding on how your brand is performing online. But before starting a through data analysis it’s very important to get to know on different metrics that the company needs to target which includes:

I may not be the most smartest person around but still I read a lot and get to interact with lot of people who are best in what they do. So by reading about my experiences and views your can boost your odds for success.
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits :)
Read More
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