Losing traffic is one the most frustrating situation. But in many cases, simple or in depth analysis can help find the reason and restore the traffic back. Let’s see what are the critical reasons that can leads to traffic drop and how could we tackle it. The article is divided into 2 sections:
So here I am jotting down yet another post on Web analytics, so damn carried away with Google Analytics features that I decided to write a guide on the most advanced features that can be utilized for maximizing your website effectiveness. Here is a list of features that can be used to get more advanced reports using Google Analytics, so webmaster get ready to put on your tracking shoes:
KPI’s or Key performance indicators are set of analytical data or measurement metrics that indicates the overall performance and success of an internet marketing effort, Social Media, PPC or an SEO campaign. KPI’s should always be different for every client and are completely dependent on the kind of business website and marketing campaign they are running. Having an accurate track of your campaigns are essential for an organization as this can help measure the impact of your online marketing team. Here is few Key performance indicators (KPI’s)that I think can help you get a better understanding about how your website is performing online:
This write-up is prepared as a guide for the webmasters who are comparatively new in web analytics field. Recently there was a Google Webinar which emphasized the same topic and here I am providing inputs on how best to turn the Analytics data into rich insights and their importance.
Understanding the Importance of Analyzing Google Analytics Data
Google Analytics through its rich insights gives you lot of information regarding the website traffic which can in turn give you a better understanding on how your brand is performing online. But before starting a through data analysis it’s very important to get to know on different metrics that the company needs to target which includes: