Setting up Social Analytics
Social analytics is a new feature that was introduced by Google Analytics which enables a webmaster to measure the effectiveness of the interactions on your website. The measurement revolves around the actions performed on the facebook and twitter buttons. Social tracking can be easily integrated to your website but you need to have permission to edit and modify the files through easy to use HTML. Also remember that this tracking feature is available in only the new version of Google Analytics.
Here is a look walk through into how Facebook tracking can be integrated, to pull the social interaction data to Google Analytics it requires a webmaster to call the trackSocial() method on the social share widgets.
_gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]);
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