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Mobile Marketing

7 Winning Ways to Make Your Mobile Marketing Work in 2016

7 ways to make your mobile marketing work in 2016

Being a top-level mobile marketer is like walking an oil-slicked tightrope: you never feel like you’ve got your balance quite right, and even a medium-strength gust of wind threatens everything. To survive and even thrive in the digital age you must adapt. Start by incorporating the 7 mobile marketing tips below and you’ll rise above the circus in no time.

Be Sure Your Mobile Website Works

If you want to reach mobile users, you have to build a better mobile website. Mobile sites have different parameters versus their desktop counterparts. The screens on mobile devices are smaller, the operating systems more varied, and plug-ins like Flash aren’t always well-received. Consider that 57 percent of mobile users won’t recommend a business once they’ve had a negative experience with that company’s mobile website. You don’t want that kind of reputation.

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Search Engine Optimization

Start Doing These SEO Practices Today

Start Doing These SEO Practices Today

Once upon a time, SEO was a three letter word that had shady connotations. It was the Wild West of Googledom, and many unscrupulous webmasters took advantage of certain tactics that lured many website owners into agreeing to implement these on their domains.

However, SEO need not be the unfriendly or downright sneaky thing you do in the middle of the night– the way some dieters sneak into the kitchen to down a pint of mint chocolate chip ice cream.

In the craziness of chasing after elusive page ranking, many have overlooked the basic function of a website.

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Social Media

How to Ace Your Pinterest Campaign

How to Ace Your Pinterest Campaign

Aligned with prestigious companies such as Facebook, Twitter and Instagram, Pinterest is one of the most popular social media platform in our era. With more than a hundred million users worldwide, who wouldn’t agree that it is a good channel for social media marketing? Related to this, an improved “Pinterest for Business” was officially launched just recently making online selling more fun and convenient with them. This is indeed a pin-teresting new opportunity for the business minded and for aspiring online entrepreneurs!

We know you are feeling excited and worried at the same time due to this update. New always mean challenges but not to worry, we have been anticipating this over time. To help, we’ve listed tried and tested tips to help you ace your campaigns – and yes, you can pin this article later.

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Search Engine Optimization

A Review On Google Search Algorithm Updates Of 2015 – Infographic

Google Search Algorithm Updates Of 2015

As always, Google has made a lot of algorithm changes during 2015. Most of them were not officially announced or acknowledged and we missed Matt Cutts too.  Search has become more and more localized and personalized.

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Social Media

4 Ways to Use Social Media to Grow Your Business

4 Ways to Use Social Media to Grow Your Business

Have you recently started a business? You are more than likely, very passionate about what you are doing, but you know that it takes more than just passion to get the business to grow as quickly as possible. Using social media is one of the best ways to get a business to expand because there are so many people who are active on these sites. In fact, if you are looking to use social media for growth and expansion, check out some of the different tips below.

Determine the Target Audience: Who Are You Trying to Reach?

Before you start reaching out to consumers on social sites, you need to know exactly who you are trying to reach out to. The best way to figure this out is to think of what you are trying to sell. Are these products ideal for women or men? Are you offering something for teenagers, single moms or even housewives?

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