Being a top-level mobile marketer is like walking an oil-slicked tightrope: you never feel like you’ve got your balance quite right, and even a medium-strength gust of wind threatens everything. To survive and even thrive in the digital age you must adapt. Start by incorporating the 7 mobile marketing tips below and you’ll rise above the circus in no time.
Be Sure Your Mobile Website Works
If you want to reach mobile users, you have to build a better mobile website. Mobile sites have different parameters versus their desktop counterparts. The screens on mobile devices are smaller, the operating systems more varied, and plug-ins like Flash aren’t always well-received. Consider that 57 percent of mobile users won’t recommend a business once they’ve had a negative experience with that company’s mobile website. You don’t want that kind of reputation.