F-Commerce is one of the most hot and happening term in the field of social media, so what exactly is F-Commerce? Well it’s Facebook’s version of retailing or in other words it’s a new version of integrating E-Commerce solution to your Fanpage (Facebook Store). With over 700 million active users and over 40 % of people using Facebook for shopping solution this is one advantage that online marketers just cannot ignore. Facebook is what everyone is talking about now so why not set up a store Facebook too.
Marketers have been trying for years to sell their products through the offline space, but why do we try so hard even when we know that majority of the target market is online and also it’s much more affordable and target based. Now let’s briefly take a look at the advantages of Facebook F-Commerce over traditional E-Commerce.
Advantages of Facebook F-Commerce Over Traditional E-Commerce
Huge target base
As mentioned earlier Facebook has enormous potential of growth and with the emergence of timeline online shopping experience is reaching new heights. With over 700 million active online users Facebook has a huge target base that can be tapped by online marketers and brands.
High Virality Factor
Virality factors in Facebook come in the form of likes, messages, events and shares. In traditional E-Commerce people tend to use paid campaigns as an alternative to push sales but through Facebook F-Commerce each visitor can offer free advertising in the form of likes and shares.
Cheaper and quicker results
Facebook F-Commerce can offer quicker and cheaper source for results, according to a survey conducted earlier 70 % of visitors tend to visit retail Fan page and they spend just over 15 minutes per day on Facebook. Facebook Commerce is also a cheaper solution to consider when compared with traditional E-Commerce as the advertising costs and marketing costs are lower and it also offers high ROI’s.
Better target marketing
Targeting your customer base is easier using Facebook F-Commerce as only people who are interested in your business or offers will be converted as likes. Facebook paid ads along with F-Commerce integration can offer better targeting opportunities.
Enormous engagement opportunities
Engaging the customers has always been a matter of concern for tradition E-Commerce websites. Facebook offers enormous engagement opportunities through competitions, surveys, coupons, discount offers, games and various other creative campaigns. Having a good engagement strategy will help keep an audience interest which has the potential to be converted to sales. Big brands have been using interesting methods of promotion which can quickly meet the customer demands.
No Hosting and Domain Complications
An additional factor to consider is that Facebook is completely free and initiating a Facebook F-Commerce solution is quite simple.
SEO Opportunities if you are planning to start a Facebook Store is an added factor, currently none of the products are indexed in Facebook or Google but if Facebook decides to index it in the future then it will definitely be a big factor for your brand. Product search will allow users to find your offers with ease and can increase the traffic to your Fanpage.
Also many applications that helps to start a Facebook store has inbuilt analytics integrated to it so you can also analyse and work on improving your store effectiveness. Now let’s take a deeper look into Facebook Stores.
Facebook EStore – The Next Face of FCommerce
Facebook EStore is a platform which can enable users browse through the Products, Buy or Add to the Shopping Cart through the Fanpage. A Facebook EStore can be integrated to either a welcome tab or an inner tab depending on the nature of your business. There are plethora of applications and platforms that are available if you want to start a Facebook EStore but before choosing a platform there are few things to consider.
Factors to Consider
Do you want to get the visitors to browse through the portfolio and complete the transaction, payment without leaving the Facebook Fanpage?
Do you want to get the visitor to browse through the portfolio and complete the transaction by redirecting to a third party website or an E-Commerce Site?
As mentioned earlier choosing a Facebook EStore depends upon the nature of your business, if you main objective is to attract people toward the Fanpage and increase likes then an Inbuilt Facebook Store can be the best option. On the other hand if you already have a well optimized and E-Commerce enabled website then you can opt of a regular Facebook EStore which directs visitors to your website.
Facebook E-Commerce Challenges
Similar to E-Commerce Facebook F-Commerce is also affected by the rate of growing competition in the local market. So a small business will have to compete hard with the local competitors to utilize the Facebook opportunity. It’s very important for a Facebook store or an F-Commerce oriented brand to engage the visitors through coupons, special offerings, quality stores, competitions etc. to gain an initial push.
Make sure that your Fanpage is set apart and are not buried in the Facebook competition, a well-planned store and a smart F-Commerce strategy should be planned for maximum engagement and conversions. Features like Google Analytics can help you get better understanding of the visitor behaviour but along with it you should also educate your potential customers through innovative tactics and ensure to get the right marketing mix. Facebook F-Commerce will definitely be a game changer for a SMB, so have you planned your Facebook F-Commerce Strategy Yet?
If you are looking for any questions on how Best to increase your Online Presence, Manage Your Online Reputation or on how to increase your website traffic, SEO or need help with anything of that matter. I can sure try helping you out. And don’t worry I am not looking out for financial benefits