Monitoring the performance of your website, SEO and online marketing efforts can be a tedious but interesting process. Most of the time webmasters will not be unable to spend enough time on the small checks and audits and this in due can lead to variety of issues within the website. Here are set of tools that can let you monitor the performance on a regular basis and help you to maintain an error free website.
Google Analytics Alerts/Intelligence
Google Analytics or Google Intelligence alerts offers custom alerts which can help a webmaster to track the website performance. Setting up Google Analytics custom alerts can let you know whenever there is a decrease or increase in your organic, paid or referral traffic. The alerts are simple to implement and is one of the most robust methods of tracking the fluctuations in traffic. Take a look at a sample alert created, check the intelligence events section of Google Analytics and check out various alerts that you can use:
Here are few sample alerts that you can set up:
- Traffic Drops or Rise
- Drop or Rise in Goal Completions
- Zero Visit Alerts
- Drop or Rise in Referral Traffic
- Bounce rate Alerts
- Adwords Spend Alerts
Malware attacks and hacks can be very damaging for your website and search engine optimization efforts. It is one of the biggest nightmares that a webmaster can face; one tool that can help you take a backup of your website as well as to monitor malwares or malicious code changes is through Code Guard. Code Guard monitors your website on an hourly basis and alerts you via mail if there are any attacks on your website. The service would cost you about 83$ but considering all the benefits that it provides it’s a normal price to pay.
Having a regular check of the robots.txt file can help your website from getting blocked form the search engines. There have been multiple instances when couple of our websites was been automatically blocked as a result of a development change. Robotto is one tool that can help you monitor any changes that happen to your robots.txt file and guess what the added benefit is it’s absolutely “FREE”.
Along with tracking the SEO performance of a website you should also keep a check on the server performance. Few tools that can help you measure the server load and performance are:
Site speed and performance has been considered as one of the most important SEO factor by Google, both Server Density and Pingdom tool offers you a detailed breakdown of the server status and load time.
For sites that have large amount of pages content theft can be a serious issue. With Google penalising scraper sites it’s important to have a weekly check of the website and its content status is essential. One tool that can help to have a check on the content duplication issue is CopyScape. Copyscape searches for the copy of your pages on the entire web and gives you a brief report of the duplicate content status.
Backlink Check and Audit
Having a constant check of the backlinks ensures that you maintain the quality of the external links and also prevents bad influences. Backlinkwatch and Link diagnosis will help you to have a continuous and easy check of your backlinks, if you want to download a CSV copy of your backlinks and anchor texts then these tools can be best suited.